How this works

Askwright publishes ideas before building them. Each idea page describes a product that does not exist yet, explains how you can solve the problem today, and offers a waitlist. We build only the ideas that strangers find on their own and ask for.

What counts as demand?

We look at four things for every idea, in this order:

1. People arrive from a search engine or an answer engine, not from a link we shared.
2. They read the page and click a pricing option.
3. They join the waitlist and tell us what they use today and whether they would pay.
4. The same happens week after week without any advertising.

Visits from links we share ourselves are tagged and excluded. We never buy ads for these pages, because paid traffic would hide the signal we are trying to read.

What happens on the waitlist?

You get no email unless the idea you joined gets built. There is no newsletter and no cross-promotion between ideas. If an idea is retired, we delete its list. Reply to any email we send to be removed at once.

When does an idea get built?

Every idea gets at least six months. At the three-month mark we retire pages that nobody is finding. At six months we compare the pages that are getting real traffic, talk to the people who signed up, and pick what to build. The thresholds are written down in advance so that we cannot talk ourselves into a favourite.

Are the counts on pages real?

Yes. A page shows a number only when at least ten people have joined its waitlist. Below that, it shows nothing. We do not seed, estimate, or round up.

Who is behind this?

Askwright is a small studio. Questions and press go to [email protected].